Hip Hop Album Sales: The Week Of 10/23/2011

Emcee-turned-singer veteran Everlast and his just-released singer-songwriter album, Songs Of The Ungrateful Living was the lone new album to debut on the Top 200 of the charts, from a Rap artist – even though it’s not a Hip Hop album per se. Jay-Z & Kanye West are likely a week away from the 1,000,000 mark with Watch The Throne, giving each their latest platinum plaque.

Lil Wayne’s Tha Carter IV climbed the three spots it lost last week, back to #6, still the only Hip Hop/Rap album in the Top 10. The platinum works features the likes of Tech N9ne, Andre 3000 and Nas, as the top-selling 2011 Hip Hop/Rap release.

Cole World: The Sideline Story by J. Cole sold over 20,000 fourth-week units. Backed by Sony Records, Jay-Z’s Roc Nation flagship held the #11 spot. Largely self-produced, the Fayetteville, North Carolina native’s album featured Drake and Missy Elliott, in addition to Jay.

Jay-Z & Kanye West’s Watch The Throne slipped three spots to #16. The Roc-A-Fella alumni’s first collaborative album features production contributions from 88-Keys, RZA and Lex Luger.

Jay’s wife Beyonce and her 4 climbed three to rejoin the Top 20. The pregnant Pop/R&B superstar’s fourth solo offering features an appearance by Outkast’s Andre 3000, along with production from Kanye West and his production team – including Jeff Bhasker, as well as a writing credit to former G.O.O.D. Music artist Consequence.

Dance/Pop/Rap group LMFAO’s sophomore album, Sorry For Party Rocking is headed towards 200,000 units sold. The Interscope Records group, co-founded by the iconic Motown Records’ Barry Gordy’s grandson, worked with will.i.am and Busta Rhymes on their latest album, which charted at #22, gaining eight spots.

Top 200 Album Sales (Top 5 Hip Hop/R&B)

6 – Lil Wayne – Tha Carter IV
35,000
1,586,000

11 – J. Cole – Cole World: The Sideline Story
24,000
328,000

16 – Jay-Z & Kanye West – Watch The Throne
19,000
994,000

20 – Beyonce – 4
14,000
863,000

22 – LMFAO – Sorry For Party Rocking
13,000
183,000

Eminem and Royce Da 5’9’s first full-length album, Hell: The Sequel, (as Bad Meets Evil) sold another 9,000 units. The gold-certified Shady/Interscope Records project is marching towards 600,000 units sold. The album features Bruno Mars and Slaughterhouse.

La Coka Nostra/House of Pain’s Everlast and his sixth solo album, Songs of The Ungrateful Living grabbed a Top 50 debut. The onetime protege of Ice-T and Rhyme Syndicate worked with veteran Kurupt/Tha Dogg Pound producer Fred Wreck and H.O.P.’s DJ Lethal on this project, released by Martyr Inc.

In his second week on the charts, Aphilliates Music Group co-founder DJ Drama’s latest work, Third Power held down a Top 100 spot. The Philadelphia, Pennsylvania who has been in Atlanta for over a decade released his third solo album, and first in over two years. Wiz Khalifa, J. Cole and Wale are among the guests on Mr. Thanksgiving’s first studio album since leaving Atlantic Records after two works with T.I.’s Grand Hustle subsidiary.

Drama’s E1 Entertainment label-mate Styles P held strong for a third week with Master of Ceremonies. The L.O.X./D-Block alum’s fourth studio album features production from Warren G, Ty Fyffe and Reefa, with Jadakiss and Sheek Louch appearing.

Lastly, Reach Records star Lecrae will likely cross the 125,000 mark next week with his 2010 album Rehab. The Atlanta, Georgia-based Christian emcee has found pinnacle success with the six-figure-selling album.

42 – Bad Meets Evil (Eminem & Royce Da 5’9) – Hell: The Sequel
9,200
583,000

46 – Everlast – Songs of The Ungrateful Living
8,900
8,900

90 – DJ Drama – Third Power
4,200
14,000

153 – Styles P – Master of Ceremonies
2,700
18,000

185 – Lecrae – Rehab
2,200
124,000

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